Since moving here, two
advertisements in particular have caught my attention.
The first was a billboard advert (unfortunately, I never caught a picture of it to post). I first spotted it during the car ride from the airport upon our arrival to
Mumbai. I guess it was an ad meant to play on the everyday stress in the Indian woman's life; I can't seem to recall exactly what it was selling, but the ad itself remains memorable. It read: "Daughter, wife, mother...Smile manager." I read this on our arrival to
Mumbai and promptly turned to my husband and said, "Smile WHAT?" (The ranking order of duties also caught my attention.) The ad ran on buses and billboards for about a month, and each time we saw it the
hubster and I would have some variation of the following lines:
"We need to talk about your Smile Management
evals. I think there's room for improvement."
"You're Smile Manager just quit. She's spoken with several different firms, and they are offering positions without Smile Management criteria. And benefits."
"Where does one gain Smile Management
experience, anyway?"
"It can't be taught, it's something you're
born with."
The second ad that caught my attention was a radio spot that ran quite frequently during that same month. I would hear it at least once a day, normally during my morning outing with the kiddo while stuck in traffic. It started with a female voice describing how she had snapped at her husband and couldn't focus on her daughter or her work today because she was so distracted by
what happened last night. Then a male voice would come on and say, "Don't let an unplanned pregnancy ruin your life." He would then go on to describe the morning after pill and let you know that it is available at all your local chemists.
What struck me about both ads was that neither of them would probably run in the States. Just for very, very different reasons.